About Floristry Courses
We teach floristry as a craft you can practice with confidence: clear steps, real outcomes, and honest feedback—without noise, gimmicks, or aesthetic overload.
Our Mission
We help aspiring florists build confident craft skills and sustainable businesses through clear instruction and practical assignments. Every module is designed to turn uncertainty into repeatable technique—from hand-tied bouquets to event-ready mechanics and client communication.
Story
Floristry Courses began as a small set of workshops focused on bouquet fundamentals. What we noticed was consistent: students didn’t need more “inspiration”— they needed structure, a reliable process, and feedback that respects their time. Today, we offer a structured catalog from beginner to advanced, with a minimal interface that emphasizes learning over visuals.
What Sets Us Apart
- Modular lessons designed for quick progress and measurable outcomes.
- Ethical, sustainable techniques aligned with seasonality and low waste.
- Business-ready templates: pricing sheets, proposals, and marketing playbooks.
- Critique that is direct, kind, and actionable—no vague “trust your intuition” detours.
Teaching Philosophy
Our approach balances aesthetics and mechanics. We teach why a stem behaves the way it does, how to build structure that survives transport, and how to make choices that protect both your margins and your energy. Minimalism is not a style—it's a method: fewer moving parts, clearer decisions, better results.
Team
Our mentors are working florists and educators who prioritize clarity, respectful critique, and practical feedback. We operate with a shared rubric: craftsmanship, stability, proportion, and client readiness.
Mara Lydon — Curriculum Lead
Builds the learning sequences and assignment criteria. Focus: bouquet mechanics, sourcing discipline, and repeatable studio systems.
Kenji Arai — Event & Structure Mentor
Teaches event installs, foam-free mechanics, stability engineering, and workflows that scale under time pressure.
Noa Hart — Business & Pricing Mentor
Guides pricing logic, proposal clarity, and client communication. Focus: protecting margin while staying transparent and professional.
Inez Sol — Feedback & Quality Coach
Runs critique sessions with a calm, measurable rubric. Focus: proportion, focal flow, finishing details, and photo-ready presentation.
Unique Approach
We treat floristry like a language: build a small, accurate vocabulary first; practice sentence structure; then write poetry. You’ll learn frameworks you can reuse across seasons, budgets, and client tastes—without losing your own creative signature.